- Category: Uncategorised
- Published on Wednesday, 04 February 2015 13:35
- Written by Super User
- Hits: 4974
Starting a new company or re-branding your existing image?
Our graphic design experts understand the conscious and subconscious meanings of symbols, letters and colors. They will design or re-brand your logo and image to not only create an identity, but a memorable connection to the audience as well.
Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding is not just a logo. Your business’s purpose, focus, and image all combine to create your brand.
Why should you make this effort? Below are a few benefits:
- You are remembered: It’s hard to remember a company with a generic name. You may not be able to distinguish their purpose and business focus. And why would you call a company if you could not tell what they did? Branding your business ensures that consumers will know what you’re about and who you are.
You gain customer loyalty: The fact is, people build close bonds with brand identities. Consumers want quality products that they can trust. So, your business should have an identity that your customers can cling to. If your company delivers great products and services and has a great brand identity, people will remember you. Additionally, they will often refer you to friends and family.
You become well-known: You want the people who have not done business with you to still know who you are and what you do. If they see your ads on billboards, hear them on the radio, see them on television, or any other media, they will know your brand identity. And when the time comes that they need your product or service, your company will be the first to come to mind.
Consumers pay for image: We are a very brand-aware society. People commonly associate brand names with quality and may only buy certain brands for that reason. If people only want one brand of a particular product, they are willing to pay a higher price. Having a great brand will make your company have a superior image and cause consumers to forget about the competition.
You are your brand!
Read more at http://www.business2community.com/branding/understanding-branding-importance-marketing-business-0975009#sRwP5uFvDxb2smv8.99